The intelligence layer over your social.
Mashal is a single workspace that fetches your posts, watches your competitors, and ships a daily brief that tells you the one thing you should do today — backed by your real numbers.
Built around the morning brief.
Every weekday at 6 AM in your local time zone, Mashal generates a one-screen brief: a verdict, six prioritised actions, and the signals behind both. No dashboards to interpret. No 30 graphs. One read.
The one-sentence read on your week
An AI-generated summary that cites specific posts, specific numbers, and the strategic implication. Not "engagement is up" — "your Friday DTC reel is doing 11× your IG baseline, push the format on TikTok this week."
Six moves, prioritised by urgency
Each action references a real post or competitor, fits a specific time bucket (Now / Today / This week / This month), and includes the metric it's expected to move. Cut directly into your Monday standup.
Pattern detection across your catalogue
Viral peaks, missed cross-platform opportunities, series arcs, collaboration multipliers, engagement velocity, language-split anomalies — Mashal detects 14 distinct signal kinds and surfaces the ones that matter today.
You vs the brands you track
Horizontal "% of leader" bars combining your accounts with every tracked competitor. The user's row is highlighted in brand color so the gap is obvious at a glance.
Seven platforms. One feed.
Mashal reads from the official APIs of every platform — never your password, never a scraping workaround that breaks every month.
Posts, reels, stories, comments, follower counts. Business / Creator accounts only.
TikTok
Videos, plays, shares, comments. Business or Creator accounts. Captions read in any language.
YouTube
Long-form and Shorts. Direct integration via Google Data API. Includes view-through and CTR.
Company-page posts plus personal-brand creator content. Comment threading included.
Pages, video posts, story content. Cross-posted reach merges with Instagram automatically.
X (Twitter)
Posts, replies, impressions, engagement rate. Pulls your last 30 days every sync.
Snapchat
Snap views, story completion, audience demographics. GCC-strong region intelligence.
Competitor tracking
Add up to 50 public handles. Mashal runs the same analysis on them and feeds the gap into your brief.
Cross-platform content intelligence.
Mashal groups your cross-posts into content pieces so the system understands a Reel and its TikTok counterpart are the same idea. It detects series automatically ("Part 1, Part 2, …"), measures language splits in your captions, and benchmarks your hooks against your top competitors — surfacing exactly which format to copy and which to retire.
Reports, exports, and the weekly recap.
Generate a one-page executive PDF on demand from any workspace, with the history of past reports kept in your account. Opt into the Sunday digest on Pro Creator and above, and Mashal emails a weekly recap with next-week plans — the fresh brief plus the PDF attached — to you or a shared agency inbox every Sunday morning at 6 AM local.
Try every feature for 7 days.
No credit card. Full feature set during the trial on Creator and Brand. Cancel anytime from Settings.
Start free trial